Resume

2020-2024 | E-commerce & Startups.

I co-founded sinusoda.com and led soundofyou.eu – where I blended business strategy with creative leadership, driving significant results. I was making it all work alongside my position at SDE Media & Events.

Key Achievements:

  • Soundofyou.eu: Grew the company to a 15% social media market share across Europe in three years. By optimizing Google Ads and Meta Ads, I reduced advertising costs to just 5-7% of margins while still maintaining a 20% gross margin. The company generated €1M in revenue over the same period.

  • Sinusoda.com: Oversaw the launch of a second production batch and worked towards establishing a direct-to-consumer webshop, with plans for growth in 2025.

  • I managed audits, redesigns, migrations, and tech stack projects for Leicastore.pl and 6x7.com.pl, which will launch in April 2025.

Key Responsibilities:

  • Managed the entire product lifecycle, overseeing everything from design to branding and marketing strategy.

  • Coordinated teams internally and worked closely with external partners to deliver projects on time and within budget.

  • Led advertising efforts, balancing cost-efficiency with strategic business goals to drive measurable growth.

2020-2024 | SDE – Creative Director

At SDE, I led high-profile client projects and creative pitches, which included securing major long-term deals that were key to the agency's ongoing success.

Key Achievements:

  • Secured long-term contracts with Defro and Pekao S.A., enhancing the agency's portfolio and ensuring a consistent flow of high-profile projects.

  • Drove creative strategies that helped convert key pitches into enduring engagements, ensuring client satisfaction and fostering long-term relationships.

Key Responsibilities:

  • Led creative pitches and crafted strategic plans to meet clients' specific needs.

  • Managed cross-functional teams, ensuring all deliverables met high-quality standards and project deadlines.

2014-2020 | Adobe Systems – UI/UX Designer

At Adobe, I was part of the Sales Velocity team, focusing on creating compelling vision demos and solution-driven pitches, which directly influenced customer decision-making.

Key Achievements:

  • Spearheaded the Panasonic Vision Demo, pivotal in securing a $3.2M deal.

  • Led UX/UI design for several Adobe Experience Cloud demos.

  • I’ve worked on internal Adobe products which demanded constant UX testing using different methodologies.

Key Responsibilities:

  • Created UI/UX assets, developed wireframes, and conducted user testing for design decisions.

  • Worked closely with development and sales teams to ensure all design efforts aligned with the broader business objectives.

2010-2014 | Photokitchen.eu – Co-owner

As co-owner of Photokitchen.eu, I was responsible for the business's creative direction and operational management, delivering high-quality retouching and CGI services to top-tier advertising agencies and photographers.

Key Responsibilities:

  • Managed client relationships and ensured timely delivery of projects while maintaining high-quality standards.

  • Led creative teams and worked with external partners to exceed client expectations.

Key Achievements:

  • Built strong relationships with top advertising agencies and photographers, bringing in steady high-profile projects.

  • Led complex CGI and retouching work for major campaigns, ensuring a polished, high-quality finish.

  • Assembled and managed a team of outsourced specialists, improving efficiency without compromising quality.

  • Refined project workflows, helping the studio run smoother and take on bigger jobs.

2008-2010 | Publicis & McCann – Head of Design

At Publicis and McCann, I worked in a fast-paced, high-energy environment focused on pitches and delivering innovative solutions to clients. I led a team of five designers, collaborating closely with art directors to produce branding, web, and mobile designs for new and existing clients.

Key Responsibilities:

  • Directed the design team, ensuring high-quality work and timely delivery of assets for multiple client projects.

  • Coordinated between art directors and designers, facilitating smooth workflows to meet project deadlines.

  • Managed client relationships, balancing their needs and expectations with the agency’s creative vision to deliver successful outcomes.

Key Achievements:

  • Successfully managed high-stakes creative pitches, delivering solutions that exceeded client expectations.

  • Led the design team in creating impactful branding and digital assets that enhanced client brands across various industries.

  • Ensured the creative output was always aligned with client goals, agency standards, and market trends.

Skills

Project Management: Expertise in Agile, SCRUM, team leadership, stakeholder management, and client relations.

UX/UI Design: Skilled in user research & testing, wireframing, prototyping, information architecture, design systems and visual design.

Business Strategy: Strong background in market research, cost optimization, branding, product development, and strategic marketing.

Education

Self-Taught Professional: Gained expertise through hands-on experience, industry work, and continuous learning.

Polish-Japanese Academy of Information Technology: Admitted, attended for six months before transitioning into full-time work.

Languages: Polish (Native), English (Fluent).

Software

Design & Prototyping: Figma, Adobe Creative Suite.

Project Management & Communication: Jira, ClickUp, Spark, Slack, Pumble.

E-commerce & Marketing: ATOMstore, Baselinker, Meta Business, Google Ads.

Contact

E-mail: hello@kacperspala.com
Phone: +48 508 004 080
LinkedIn: My Profile
Based in: Warsaw, Poland, EU