XD Journey
My Role – 2014/2022
UI/UX Designer,
Asset Generation,
Information architecture.
Approach / Process:
Designed and developed an internal Adobe XD plugin as part of a 7-person team, aimed at streamlining the creation of Customer Journeys and Adobe Experience Cloud demo assets.
Created a "deck-builder" solution with pre-designed templates aligned with the Adobe Design System, ensuring consistency and ease of use.
Designed editable Snippets replicating platforms like Google, Instagram, and Facebook, enabling sales teams to quickly generate personalised Customer Journeys for pitch demos.
Ensured a seamless user experience, allowing sales teams to self-service and efficiently create polished, on-brand presentations.
Project Impact / Results:
The tool became a major internal success, with around 60% of Adobe’s sales team using it.
Significantly reduced time-to-delivery for sales presentations and Customer Journey flows.
Improved consistency and branding across sales pitches, ensuring a professional, high-quality appearance.
Successfully supported Sales Velocity efforts by enhancing automation and self-service capabilities over a 4-year development period.
