Coca–Cola
About the project:
As Head of Design & Photo Studio at McCann and Publicis (2008–2010), I was responsible for art direction and the creation of key visuals for Coca-Cola brands, including Burn, Sprite, Fanta, and Coke Lite. Our team frequently developed high-impact visuals that set new creative benchmarks in product design and brand positioning.
At the time, our work played a crucial role in shaping Burn’s presence in the then-emerging energy drink market while maintaining the strong visual identity of Coca-Cola’s other brands.
Project Impact / Results:
Developed cutting-edge key visuals that pushed the boundaries of product design.
Helped solidify Burn’s brand identity in the growing energy drink market.
Ensured brand consistency across multiple Coca-Cola products through strong art direction.
Contributed to global brand recognition through high-impact advertising visuals.
Selected Key Visuals:
