Soundofyou
My Role:
Business Lead,
UX/UI Designer,
CTO
Approach / Process:
Propelled Soundofyou.eu, an e-commerce platform specializing in modular synthesizers and unique music gear.
Led business strategy, UX design, and technical decision-making, ensuring seamless operations and a scalable infrastructure.
Acted as CTO, selecting and integrating the tech stack - Atomstore, Spark, Click-Up, Consent Manager, Constant Contact, and more.
Designed and optimized the UX/UI of the webshop, prioritizing a clean, efficient purchasing experience.
Leveraged business analytics to drive strategic decisions, including postponing mobile version development after determining it would have minimal impact on conversion rates.
Managed branding, supplier relations, logistics, and marketing efforts, coordinating internal teams and external partners to support business growth.
Project Impact / Results:
Achieved a 15% social media market share across the European modular synthesizer community within three years.
Generated €1M in revenue, maintaining a 20% gross margin while keeping costs optimized.
Optimized operations with the right tech stack, streamlining order processing, email marketing, and customer service.
Avoided unnecessary development costs by making data-driven decisions, ensuring that resources were allocated to the highest-impact areas.
Strengthened brand recognition, positioning Soundofyou.eu as a go-to webshop for modular synthesizer enthusiasts.
Instead of a detailed brand guide, I established a few key visual design principles for soundofyou.eu's online marketing assets:
Abstract geometric backgrounds – Primarily flat vector graphics.
Centered compositions – Reserved for campaigns and promotions, featuring round product arrangements.
X-shaped layouts – Combining manufacturer products with our logo.
These simple principles allowed us to maintain visual consistency with minimal effort, streamlining asset production. They were also easy to teach employees, offering creative freedom while keeping everything “on brand.” You can see more on our instagram.