Sinusoda.com
My Role:
Co-owner (CTO-like role)
Project manager
Art director
UX/UI design
Branding
Strategy & Execution:
Conceptualized the core product idea—a modular casing system for synthesizers—before partnering with an engineering-focused investor to bring it to production.
Led the development and management of the Sinusoda webshop, ensuring a seamless purchasing experience and strong brand presence.
Created all graphic assets for marketing, branding, and the webshop, maintaining a consistent visual identity.
Conducted initial market and risk assessment, shaping the business strategy to position Sinusoda effectively in a niche market.
Developed and executed advertising and marketing strategies, leveraging targeted campaigns to drive early sales and establish brand awareness.
Project Impact / Results:
Successfully launched a second batch of products, validating market demand.
Established a brand identity and online presence, ensuring clear positioning in the modular synthesizer industry.
Built and refined the webshop, optimizing the customer journey and purchasing experience.
Set the foundation for future profitability, with a strong product-market fit and growth strategy in place.
